At JM, we often design and build websites for local Omaha companies who have a great product and staff, but have no photos of projects, services or staff for a website. Today, I’m going to talk to you about making a website personal.
Small businesses, especially in this economy, need to set themselves apart from their competition. With Internet ranking Search Engine Optimization (SEO) as one of the highest forms of gathering prospects, the importance of a personalized website is vital to a business’ prospect building and overall survival.
The first step is, of course, an overall website design that accurately reflects a company’s atmosphere and culture. We help our customers accomplish this through a thorough process of interviewing our clients and getting to know their company and future goals.
After the design is done, it’s time to plug in quality content (which we’ve already discussed here) and personalized images. High quality images of a business location, products, finished work and employees are important in building rapport online. The web design style lends itself to large images and minimal content. A picture is worth a thousand words and a good quality image speaks volumes about attention to detail.
At JM, we often run into this comment from business owners: “I don’t want my picture on the website.” Did you know that the “About”/”Our Staff” pages are the most visited pages on a majority of our websites? People want to see who they are doing business with, read about their credentials and family. Many business owners don’t think prospects care – but they do! Analytics don’t lie, and ours tell us that people care.
We do, also, realize that you may not have the equipment to take beautiful photos or the gift to write detailed and personal biographies about your employees. But we do! If you don’t feel as though your website is personal enough, let us help you change your online image.