What is Responsive Design?

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According to the research firm Gartner, tablet shipments have seen a significant increase between 2012 and 2013 (120 million units to 202 million units – up approximately 68 percent), and it expects them to see an even bigger growth between 2013 and 2014. Additionally, traditional PC shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012.

So what does this mean for your Omaha business’ website? It means it must better adjust to these devices for a more user-friendly experience. The solution for this is responsive design, and more than ever before this is a needed solution for websites. We must begin to think beyond the desktop and craft designs that anticipate and respond to your users’ needs.

solutions-responsive-banner-artResponsive design allows for a website design to resize, or adjust, based on a devices’ resolution. The best way to understand it is to see it. Recently, our team at JM built a responsive design for the Siouxland Chamber. Flexible images and fluid grids size correctly to fit the screen. Because of a change in user trends we are now designing for a medium that has no fixed dimensions, a medium that can shape-shift to better suit its environment.

Responsive design is about seamlessly displaying content across multiple platforms and helping businesses build more attractive sites to increase their sales through a better user experience. Our Omaha design and development team are ready to assist your Omaha business in updating your website to include responsive design. Each year, mobile and tablet users will increase and your website needs to be conducive to these visitors.

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