Branding Consistency in Website Design

The golden arches are recognized by consumers of all demographics. I am, of course, talking about the golden arches of McDonalds – a company whose branding has been so consistent and brilliant that a simple ‘m’ can cause our taste buds to travel back in time to our 5 year-old self, eating a Happy Meal.

Branding. It’s key to the longevity and success of any company. And while its importance is understood and its consistency has proven time and time again to bring loyal customers and profitability, many Omaha companies come to JM with little-to-no branding – and rarely with consistency.

Web Design is an integral part of a company’s brand. Starting with a logo and other graphic design pieces, any company can portray their culture and mission through design. Using consistent colors, fonts and design elements can create consistency in a brand and top-of-mind recognition among consumers – just like the golden arches.

Traditional marketing materials like a flyer gives your digital marketers a taste for the flavor of your brand.
A home page redesign should be consistent with your brand to reinforce your most important assets.

Online Calendars for Keeping Customers Informed

Many of our latest website projects include online calendars built into and managed through a content management system. Websites should be a source of information regarding one’s business, products and services – and all the day-to-day activities or sales that surround it. There’s no easier way to do this than to integrate calendar onto a website.

At JM, our website developers provide Omaha businesses with customized online calendars. This ranges from completely custom online calendars to pre-built WordPress plugins customized to a business’ needs. Here are a few reasons why some of our Omaha clients integrate calendars into their website:

  • To feature sales on an ecommerce website
  • To feature in-store sales
  • To feature upcoming sporting events, shows, meetings
  • For online registration, through which users can sign up and pay for events
  • For reservations

A front-end view of a customized WordPress calendar for Spikers Volleyball.
A front-end view of a customized WordPress calendar for Spikers Volleyball. www.spikersvolleyball.com

There are many reasons why a business would need an online calendar. With the increasing amount of people seeking information on-the-go through websites, it’s important that businesses keep their website accessible and updated with the latest information regarding events and sales. This on-going and affordable way to keep communication between businesses and customers/prospects is what allows businesses to be successful and thriving online and in-store.

 

Omaha’s House of Mufflers See Success in Search Engines

Search engine optimization (SEO) is a technique which helps search engines find and rank a site, among the millions of sites utilizing similar keywords and phrases. Users tend to visit sites near the top of search engine rankings, so good placement is key to success on the Internet. In 2012, JM began offering SEO services to our Omaha customers to help them market the beautiful websites we were giving them.

We thought it was about time to share a success story of one of our SEO clients – House of house of mufflersMufflers and Brakes. House of Mufflers and Brakes started with JM’s SEO services in May of 2013. At that time, they were struggling being found in the search engines. After redesigning their website, we launched an ambitious SEO campaign centered around the key phase “auto service Omaha.”

At that time, House of Mufflers and Brakes was not being found in the search engine for this keyword/phrase. After 12 keyword-focused blog posts, updating the website’s tags, titles and descriptions, and careful monitoring of progress on Google, they are now #1 on Google for auto service Omaha. They have held this ranking since February 2014, but continue to see success at #1.

We are excited to help contribute to the success of House of Mufflers and Brakes, and we know that their new-found SEO success will help this family-owned Omaha business grow and better serve the community.

 

SEO Explained in 90 Seconds

When it comes to your website, Search Engine Optimization (SEO) is most likely a term you’ve heard thrown around. Many Omaha business owners know SEO is important, but are unsure of how it will benefit their bottom line and how to get started with an SEO campaign for their site.

Our team at JM is on a mission to help Omaha businesses understand SEO and how the value of a solid strategy can help with any company’s online marketing efforts. A good online presence starts with a beautiful and functional website design. Then, the next step is to hire an experienced SEO team with a comprehensive strategy to assist in marketing your product or services through the use of quality content and Google-friendly methods.

As part of our mission to educate Omaha on SEO, we’ve put together a short video explaining what SEO is, our methodology and how it can benefit any business. Please watch and share! We look forward to your feedback.

seo_in_a_nutshell

 

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